Chick-fil-A is one of America’s biggest and most beloved fast-food chains, frequented by countless Americans daily. It is also the largest specializing in chicken sandwiches. It was founded in 1946 by S. Truett Cathy and is now run by the third generation of the Cathy family. Initially, it was named Dwarf Grill and was later rebranded in 1967.
Chick-fil-A has its headquarters in College Park, Georgia, and operates primarily in the US, with more than 2400 outlets throughout 48 states and two union territories. You can easily find them anywhere, whether you are in a mall, college area, airport, or any other sizeable public space.
They also have restaurants in Canada. They plan to expand into Hawaii and countries outside North America in the near future. Currently, they are generating a revenue of USD 10.5 billion.
Chick-fil-A has expanded its menu over the years, but, unlike other famous fast-food chains, it has stayed faithful to its original aim of serving quality chicken sandwiches. Their menu boasts an impressive variety of chicken dishes (which are their signature meals), as well as many side dishes and salads from which you can choose. There are also several dessert options to round out your entire meal perfectly.
Though Chick-fil-A is closed on Sundays, as a way of honoring their Christian origins, they offer special menu items for every meal of the day. So, you can enjoy their food as any of your meals throughout the day, whether it is a quick breakfast on the way to work, a lunch break during your busy office day, a dinner for your relaxing night in, or a late night snack when you are too tired to cook anything. Both dine-in and take-out options are available for your convenience.
Another reason that Chick-fil-A is so beloved is that they consistently donate food to people in need. Moreover, they have provided millions of dollars worth of scholarships to aspiring students. They also aim to be the number-one spot for every type of customer that may walk in through their doors, from families with young kids to large parties.
Their staff is not left behind either; they are entitled to free meals for every shift they cover. Many employees heartily approve of their CEO, and most of them will attest that they recommend working at a Chick-fil-A outlet to everyone.
The MyCFAVisit Survey is an online customer experience survey. Chick-fil-A lives by the principle that the way to a customer’s heart is through their stomachs. However, they are keenly aware that there is more to consumer experience than the quality of their food. Much like any successful customer-oriented business, Chick-fil-A has always maintained a focus on customer satisfaction, understanding that the best way to ensure a loyal consumer base is by listening to their complaints or suggestions and following through accordingly.
Check also: Whataburger Survey
It is difficult for any company to motivate customers to provide feedback. This is because there are not many proper channels that enable corporations to collect consumer feedback easily. So, in order to hear more feedback from its patrons, Chick-fil-A has launched an online survey that also considers people’s ages, gender, and where they’re from, helping them better understand their demographic. They want to hear directly from us about our experience at Chick-fil-A, any complaints we might have, and any suggestions we can put forth that would improve our future experiences – all for them to get closer to giving the people what they want!
This might seem futile or like a facade. After all, since when do massive corporations listen to the requests of their individual customers? However, Chick-fil-A has been impressively diligent in using public opinion to grow its business to new heights. Since its inception, many of the changes that the owners felt were necessary have been implemented based on feedback from the MyCFAVisit survey responses. They are constantly upgrading their menus, ambiance, and food quality, all thanks to the feedback they get in their surveys.
HOW CAN I DO THE SURVEY?
Chick-fil-A has created a unique platform to fill the previous gap of a communications channel between buyer and seller. The MyCFAVisit platform has proven to be quite effective, allowing them to get closer to their customers. By measuring consumer experience of their foods and services, Chick-fil-A can use this information to improve their restaurant ambience, customer service, and the taste and quality of the food they serve.
This consideration towards the customers has allowed Chick-fil-A to drastically climb the ranks of the fast-food big leagues and helped make them even more popular among fast-food lovers. Here are the steps to follow if you want to fill out the MyCFAVisit survey:
- Keep your receipt from your latest visit to any Chick-fil-A outlet on hand.
- Grab any smart device with a fast and secure connection to the internet.
- Visit Chick-fil-A’s official website at www.mycfavisit.com
- Enter the 22-digit survey code printed on the receipt.
- Choose the language (English or Spanish) you are most comfortable using when answering the questions.
- Take 5 minutes to answer some basic questions about your experience.
- Be honest! Your answers could very well influence how Chick-fil-A conducts business in the future.
Remember to keep the receipt from your last visit to your local Chick-fil-A. The all-important survey code required to fill out the survey is printed on it, as well as an invitation to participate in the survey.
When you complete the survey, you will receive a verification code in your email that, when redeemed, will let you get a free sandwich at Chick-fil-A within the next 24 hours.
The first part of the MyCFAVisit survey consists of questions you will mostly answer using a 5-point scale. It starts by asking how you visited the store and then prompts you to rate your overall experience with their products and services. Go through the rest of the questions honestly and answer according to the instructions given for the scale.
If you did not experience any difficulties during your visit to the restaurant, answer ‘NO’ to this question. However, if you did encounter any problems, respond ‘YES’. Answering ‘YES’ will then elicit a question on the nature of the difficulty experienced and how the employees and manager at the restaurant dealt with the issue at hand. You will need to answer this question in your own words, based on how satisfied you were with your visit. Try to provide as much detail as possible about what you went through, as this will make it easier for them to use your suggestions to improve.
The second part of the survey is about your satisfaction with the food served to you. These questions are all on a multiple-choice scale. You can pick any of the food items you ordered on your receipt. The questions will also ask about your opinions on the restaurant’s relationship with the local community, how often you dine out or eat at other restaurants, etc.
Check also: Publix Survey
After finishing all the questions, you will be given your verification code. Make sure you write this code down on your receipt and do not forget to bring it with you next time you visit Chick-fil-A to claim your prize.
Keep in mind, however, that you cannot redeem the code at any Chick-fil-A outlet; ideally, take it to the same branch where you received the receipt and survey code you used to fill out the survey.
RULES OF THE SURVEY
Anyone can take the MyCFAVisit survey as long as they are at least 18 years of age. Legal citizenship in the US or Canada is also compulsory. Since the survey is currently available only in Spanish and English, make sure you have someone experienced in either language with you to help you if you do not know either language.
Conversely, you can also fill out the questionnaire on behalf of a friend who doesn’t know English or Spanish.
However, if you are an employee, investor, or close relation to anyone affiliated with Chick-fil-A in any capacity, you cannot participate in this survey.
It is essential to keep the receipt from your last visit to Chick-fil-A handy while you fill out the questionnaire; this will make it easier for you to record the date and time correctly. It also ensures that each receipt number is only being used once for the survey and that the system is not being abused. Also, remember that each receipt is only valid for 30 days after the date printed on it.
Similarly, upon submission of the survey, only one coupon will be awarded, which can only be redeemed once by the individual who filled out the survey. Neither the prize nor the validation code can be sold or transferred to another person.
WHY SHOULD YOU TAKE THE SURVEY?
The survey is intended to improve customer service so Chick-fil-A can increase consumer satisfaction. By collecting input from many customers, Chick-fil-A has rapidly become a favorite among fast-food lovers. Many changes and new additions to their menu have been motivated by the survey responses they have received. Customer opinions have also resulted in better staff attitude and ameliorated other shortcomings in service.
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Therefore, by filling out the survey, you are helping the company grow and improve its catering services. You are even promoting company-consumer interaction! Above all, you are also helping yourself earn rewards and receive better service in the future.
Chick-fil-A also offers rewards as an incentive for people to take the survey. Not only will you get a free sandwich at any outlet, but also up for grabs are sweepstakes points, free credit, and other benefits that depend on the ongoing offers and campaigns. So, if you take just five minutes out of your schedule to do this survey, it really ends up being a win-win situation for everyone involved.
WRAPPING IT UP!
Chick-fil-A has proven over the years that its highest priority is to take care of its customers. So, if you love their chicken sandwiches, order at your nearest Chick-fil-A, complete the survey, and then eat again for free!
Remember that your honest opinions matter a lot to the company. Every answer and opinion you provide will remain between you and the company and cannot be disclosed to anyone else. For more details about the MyCFAVisit survey, visit the company’s official website or reach out to your nearest Chick-fil-A branch. You can even contact them through their customer representatives. So, hurry! Treat yourself to a delicious chicken sandwich today and fill out the survey for a free meal!